E-commerce law,from listing tolast-mile delivery.
SIRI Law LLP advises e-commerce and D2C brands on Consumer Protection Act compliance, marketplace and logistics agreements, and the IP protection a growing brand needs.
- Free first consultation
- Consumer Protection Rules aware
- Fixed-fee packages available
- Hyderabad and online
- D2C and marketplace experience
E-commerce
E-commerce in India runs on a specific set of consumer protection rules that most brands only discover after a complaint. Getting your policies right before you launch is far cheaper than fixing them after a regulator or an angry customer notices.
D2C brands
Consumer protection compliance and policy drafting for direct sales.
Marketplace sellers
Reviewing seller agreements and understanding your obligations to the platform.
E-commerce platforms
Platform terms, seller agreements and intermediary liability compliance.
Brands protecting their identity
Registering and enforcing trademarks across online and offline sales.
Roadmap
Where we help, across your storefront.
From your first policy page to a mature multi-channel operation.
- 01Pre-launch
Set up compliant policies
Consumer protection rules require specific disclosures before you sell.
- Terms of service and privacy policy
- Returns, refunds and cancellation policy
- Grievance officer appointment, as required
- Country of origin and pricing disclosures
- 02Growth
Contract with your channels
Marketplace and logistics partners bring their own contractual terms.
- Marketplace seller agreement review
- Logistics and fulfilment partner contracts
- Payment gateway and aggregator agreements
- Vendor and supplier contracts
- 03Ongoing
Protect the brand
A growing brand needs protection against imitation.
- Trademark registration across relevant classes
- Counterfeit and infringement enforcement
- Influencer and marketing agreement review
- Advertising standards compliance
- 04Ongoing
Manage disputes
Customer and platform disputes need a consistent response.
- Consumer complaint response strategy
- Marketplace account suspension disputes
- Chargeback and payment dispute handling
What we do
E-commerce legal, practically applied.
Policies and contracts built around how you actually sell.
Consumer Protection Rules compliance
Ensuring your disclosures, policies and grievance process meet e-commerce rules.
- Consumer Protection
- Compliance
- Disclosures
Policy drafting
Terms of service, privacy policy, and returns and refunds policy drafted for your business.
- Policies
- Terms of service
- Returns
Marketplace agreement review
Reviewing seller agreements from major marketplaces for terms that affect your business.
- Marketplace
- Seller agreements
- Review
Trademark and brand protection
Registration and enforcement of trademarks for your brand and products.
- Trademarks
- Brand protection
- Enforcement
Logistics and fulfilment contracts
Agreements with delivery, warehousing and fulfilment partners.
- Logistics
- Fulfilment
- Contracts
Influencer and advertising compliance
Reviewing influencer agreements and marketing content for advertising standards compliance.
- Influencers
- Advertising
- Compliance
Consumer dispute response
Handling consumer complaints and disputes escalated through forums or platforms.
- Disputes
- Consumer complaints
- Response
Where we come in
Five mistakes we often see.
Each one invites a complaint, a platform dispute, or worse.
No grievance officer appointed
E-commerce rules require a designated grievance officer for consumer complaints. Missing this is an easy compliance gap to close.
Returns policy that contradicts marketplace terms
Your own returns policy needs to be consistent with the terms marketplaces impose, or you risk disputes on both fronts.
Trademark registered too late
Brands that grow before registering their trademark risk someone else registering it first, or facing counterfeit sellers they cannot easily stop.
Influencer content with no compliance review
Advertising standards apply to influencer marketing. Unreviewed claims can create liability for the brand, not just the influencer.
Country of origin disclosures missing
E-commerce rules require country of origin information at the point of sale. This is commonly overlooked on product listings.
Ready to start?
Launching or scaling an e-commerce brand? Call for a free first consultation.
Tell us how you sell and where, and we will flag what needs attention. Calls are answered by an advocate.
Why e-commerce businesses choose us
We understand how you actually sell.
Retain us for a single matter or for the long run. Either way you deal with the same accountable team.
D2C and marketplace both covered
Advice that reflects the real differences between selling direct and selling through a platform.
Practical policy drafting
Policies written to be usable on your actual website, not generic templates.
Fast turnaround
We know a policy or contract sitting with legal can delay a launch.
Google reviews
See what our clients say on Google.
We would rather you read independent reviews than take our word for it. Every review is on our Google Business Profile.
Questions
Common questions.
General information only, not legal advice. Every situation differs, so speak to us about yours.
Do we need a grievance officer?
Yes, e-commerce entities are generally required to appoint a grievance officer to handle consumer complaints within a specified timeframe.
We help you appoint one and set up a compliant complaint process.
What should our returns policy cover?
Clear timelines, conditions for return, refund method and timeline, and any category-specific exceptions, consistent with consumer protection requirements.
We draft this to match your actual operations and any marketplace requirements you also follow.
Can marketplaces suspend our account without notice?
Marketplace seller agreements typically give the platform broad rights to suspend accounts for policy violations, which is why reviewing these terms before you rely heavily on one platform matters.
We help you understand your rights and options if this happens.
How do we protect our brand from counterfeit sellers?
Trademark registration is the foundation, followed by monitoring marketplaces and enforcing through takedown requests or legal action where needed.
We handle both registration and enforcement.
Do influencer posts need to disclose paid partnerships?
Yes, advertising standards generally require clear disclosure of paid or sponsored content.
We review influencer agreements and campaign guidelines for compliance.
How much does this cost?
Fixed-fee packages are available for policy drafting and marketplace agreement reviews. Trademark registration and disputes are scoped separately.
Fees are agreed in writing before work starts.
Related
Often needed alongside.
E-commerce legal work often involves these services too.
IPR & Technology Law
Trademarks, patents and IP strategy.
Explore
Data Privacy & Cyber Law
DPDP Act, GDPR and breach response.
Explore
Manufacturing & Logistics
Supply chain and vendor contracts.
Explore
Class Action Litigation
Consumer and mass claim defence.
Explore
Free first consultation
Tell us about your e-commerce matter.
High level is fine. We check conflicts, tell you honestly whether we can help, and what it would cost. You decide, with no pressure.
- Call+91 79819 12046
- WhatsAppMessage us on WhatsApp
- Emailinfo@sirilawllp.com
- HoursMon–Sat, 9:30 AM–7:00 PM IST. Incident line 24/7.
- Existing client?Message your named lead directly, or use the incident line for anything urgent.
Thank you. We have your enquiry.
A member of our team will be in touch within one working day. For anything urgent, call +91 79819 12046.
Visit us
Find our offices.
HITEC City, Madhapur, Hyderabad, Telangana 500081
Mon to Sat, 9:30 AM to 7:00 PM IST · Meetings by appointment · Online consultations worldwide