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Competition law,before the CCIcomes calling.

SIRI Law LLP advises on Competition Commission of India merger notifications, antitrust risk in commercial agreements, and defence in cartel and abuse of dominance proceedings.

  • Free first consultation
  • CCI procedure aware
  • Fixed-fee assessment packages
  • Hyderabad and online

Competition Law & Antitrust

Competition law risk often hides in ordinary commercial agreements, exclusive distribution terms, pricing arrangements with competitors, market share thresholds crossed during a merger, long before anyone thinks to call it an antitrust question. We help you spot it while it is still just a contract, not an investigation.

Notification threshold questions

Companies planning a merger or acquisition

Assessing whether CCI notification is required and managing the clearance process.

Abuse of dominance risk

Companies with significant market share

Reviewing commercial practices against dominance-related risk.

Cartel or abuse allegations

Companies facing a CCI investigation

Defence representation before the Competition Commission.

Vertical restraint questions

Companies structuring distribution agreements

Reviewing exclusivity and pricing terms for antitrust compliance.

Roadmap

Where we help, before and during scrutiny.

Competition law risk is best managed before a transaction or agreement is finalised.

  1. 01
    Pre-transaction

    Assess transaction thresholds

    CCI notification requirements are based on specific asset and turnover thresholds.

    • Threshold assessment for proposed mergers and acquisitions
    • Notification strategy and timeline planning
    • Preparation of notification filings
    • Clearance process management
  2. 02
    Ongoing

    Review commercial practices

    Everyday commercial agreements can carry antitrust risk without obvious signals.

    • Distribution and vertical agreement review
    • Pricing and exclusivity term assessment
    • Joint venture and collaboration agreement review
    • Market share and dominance risk assessment
  3. 03
    If it arises

    Respond to an investigation

    CCI investigations follow a specific procedural framework.

    • Response to CCI information requests and notices
    • Representation in cartel investigations
    • Abuse of dominance defence
    • Leniency application advisory, where appropriate
  4. 04
    Post-proceeding

    Resolve and comply

    Resolving a matter often requires ongoing compliance commitments.

    • Settlement and commitment negotiation, where available
    • Compliance programme development
    • Ongoing monitoring advisory

What we do

Competition law, transaction to investigation.

Advisory across merger control, commercial compliance and defence.

01

CCI merger notification

Assessing thresholds and managing the notification and clearance process.

  • Merger notification
  • CCI
  • Clearance
02

Antitrust risk assessment

Reviewing commercial agreements and practices for competition law risk.

  • Risk assessment
  • Agreements
  • Compliance
03

Cartel investigation defence

Representing companies in cartel investigations before the CCI.

  • Cartel defence
  • Investigation
  • Representation
04

Abuse of dominance defence

Defending against allegations of abusive conduct by a dominant market player.

  • Abuse of dominance
  • Defence
  • Market power
05

Distribution agreement compliance

Reviewing exclusivity, pricing and territorial terms for antitrust risk.

  • Distribution
  • Vertical agreements
  • Compliance
06

Antitrust transaction diligence

Assessing competition law risk as part of M&A due diligence.

  • Due diligence
  • M&A
  • Antitrust

Where we come in

Five mistakes we often see.

Each one turns an ordinary business decision into a competition law problem.

  1. Missing CCI notification requirements

    Completing a transaction that crosses notification thresholds without clearance can result in penalties and, in some cases, requires unwinding the deal.

  2. Assuming small companies are immune from scrutiny

    Threshold-based rules mean even companies that do not think of themselves as large market players can trigger notification or investigation.

  3. Distribution agreements with unreviewed exclusivity terms

    Exclusivity and resale price maintenance provisions can attract antitrust scrutiny if not carefully structured.

  4. Treating a CCI information request casually

    Early responses to CCI inquiries shape the entire investigation, and treating an initial request as routine can weaken your position later.

  5. No internal competition compliance awareness

    Employees involved in pricing or competitor communication without training can inadvertently create cartel risk through routine business conduct.

Ready to start?

Planning a transaction or facing CCI scrutiny? Call for a free first consultation.

Tell us about your situation and we will assess what applies. Calls are answered by an advocate.

Why companies choose us

We spot risk in the ordinary contract, not just the obvious one.

Retain us for a single matter or for the long run. Either way you deal with the same accountable team.

Transactional and defence experience

We handle both merger notifications and active CCI investigations.

Practical risk assessment

We help you identify real antitrust risk in everyday commercial arrangements.

Clear procedural guidance

We explain CCI processes in terms that make sense to business decision-makers.

Google reviews

See what our clients say on Google.

We would rather you read independent reviews than take our word for it. Every review is on our Google Business Profile.

Questions

Common questions.

General information only, not legal advice. Every situation differs, so speak to us about yours.

When do we need to notify the CCI about a transaction?

This depends on specific asset and turnover thresholds for the parties involved, assessed against current regulations.

We assess your specific transaction to confirm whether notification is required.

What happens if we complete a transaction without required notification?

This can result in penalties and, in some circumstances, orders requiring the transaction to be unwound, making early assessment important.

We help you assess this before the transaction closes, not after.

Can exclusive distribution agreements violate competition law?

They can, depending on the specific terms and market context, particularly around resale price maintenance and market foreclosure effects.

We review agreements to identify and address this risk.

What should we do if we receive a CCI information request?

Respond carefully and promptly, since how you engage from the outset shapes how the matter proceeds.

Contact counsel before responding, even to what seems like a routine request.

Is a leniency application an option in a cartel matter?

Leniency programmes can offer reduced penalties for parties that cooperate and disclose cartel conduct, but the decision requires careful strategic assessment.

We advise on whether this is the right approach for your specific situation.

How much does this cost?

Merger notification and risk assessments are available as a fixed fee. Investigation defence is scoped based on complexity.

Fees are agreed in writing before work starts.

Free first consultation

Tell us about your competition matter.

High level is fine. We check conflicts, tell you honestly whether we can help, and what it would cost. You decide, with no pressure.

HyderabadHITEC City, Madhapur, Hyderabad, Telangana 500081
Delhi NCRConnaught Place, New Delhi 110001
Austin, TexasNorth America practice

Request a consultation

We reply within one working day. Please do not send confidential documents until a channel is confirmed.

Prefer to talk? Call +91 79819 12046

Thank you. We have your enquiry.

A member of our team will be in touch within one working day. For anything urgent, call +91 79819 12046.

Visit us

Find our offices.

HITEC City, Madhapur, Hyderabad, Telangana 500081

Mon to Sat, 9:30 AM to 7:00 PM IST · Meetings by appointment · Online consultations worldwide

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