Competition law,before the CCIcomes calling.
SIRI Law LLP advises on Competition Commission of India merger notifications, antitrust risk in commercial agreements, and defence in cartel and abuse of dominance proceedings.
- Free first consultation
- CCI procedure aware
- Fixed-fee assessment packages
- Hyderabad and online
Competition Law & Antitrust
Competition law risk often hides in ordinary commercial agreements, exclusive distribution terms, pricing arrangements with competitors, market share thresholds crossed during a merger, long before anyone thinks to call it an antitrust question. We help you spot it while it is still just a contract, not an investigation.
Companies planning a merger or acquisition
Assessing whether CCI notification is required and managing the clearance process.
Companies with significant market share
Reviewing commercial practices against dominance-related risk.
Companies facing a CCI investigation
Defence representation before the Competition Commission.
Companies structuring distribution agreements
Reviewing exclusivity and pricing terms for antitrust compliance.
Roadmap
Where we help, before and during scrutiny.
Competition law risk is best managed before a transaction or agreement is finalised.
- 01Pre-transaction
Assess transaction thresholds
CCI notification requirements are based on specific asset and turnover thresholds.
- Threshold assessment for proposed mergers and acquisitions
- Notification strategy and timeline planning
- Preparation of notification filings
- Clearance process management
- 02Ongoing
Review commercial practices
Everyday commercial agreements can carry antitrust risk without obvious signals.
- Distribution and vertical agreement review
- Pricing and exclusivity term assessment
- Joint venture and collaboration agreement review
- Market share and dominance risk assessment
- 03If it arises
Respond to an investigation
CCI investigations follow a specific procedural framework.
- Response to CCI information requests and notices
- Representation in cartel investigations
- Abuse of dominance defence
- Leniency application advisory, where appropriate
- 04Post-proceeding
Resolve and comply
Resolving a matter often requires ongoing compliance commitments.
- Settlement and commitment negotiation, where available
- Compliance programme development
- Ongoing monitoring advisory
What we do
Competition law, transaction to investigation.
Advisory across merger control, commercial compliance and defence.
CCI merger notification
Assessing thresholds and managing the notification and clearance process.
- Merger notification
- CCI
- Clearance
Antitrust risk assessment
Reviewing commercial agreements and practices for competition law risk.
- Risk assessment
- Agreements
- Compliance
Cartel investigation defence
Representing companies in cartel investigations before the CCI.
- Cartel defence
- Investigation
- Representation
Abuse of dominance defence
Defending against allegations of abusive conduct by a dominant market player.
- Abuse of dominance
- Defence
- Market power
Distribution agreement compliance
Reviewing exclusivity, pricing and territorial terms for antitrust risk.
- Distribution
- Vertical agreements
- Compliance
Antitrust transaction diligence
Assessing competition law risk as part of M&A due diligence.
- Due diligence
- M&A
- Antitrust
Where we come in
Five mistakes we often see.
Each one turns an ordinary business decision into a competition law problem.
Missing CCI notification requirements
Completing a transaction that crosses notification thresholds without clearance can result in penalties and, in some cases, requires unwinding the deal.
Assuming small companies are immune from scrutiny
Threshold-based rules mean even companies that do not think of themselves as large market players can trigger notification or investigation.
Distribution agreements with unreviewed exclusivity terms
Exclusivity and resale price maintenance provisions can attract antitrust scrutiny if not carefully structured.
Treating a CCI information request casually
Early responses to CCI inquiries shape the entire investigation, and treating an initial request as routine can weaken your position later.
No internal competition compliance awareness
Employees involved in pricing or competitor communication without training can inadvertently create cartel risk through routine business conduct.
Ready to start?
Planning a transaction or facing CCI scrutiny? Call for a free first consultation.
Tell us about your situation and we will assess what applies. Calls are answered by an advocate.
Why companies choose us
We spot risk in the ordinary contract, not just the obvious one.
Retain us for a single matter or for the long run. Either way you deal with the same accountable team.
Transactional and defence experience
We handle both merger notifications and active CCI investigations.
Practical risk assessment
We help you identify real antitrust risk in everyday commercial arrangements.
Clear procedural guidance
We explain CCI processes in terms that make sense to business decision-makers.
Google reviews
See what our clients say on Google.
We would rather you read independent reviews than take our word for it. Every review is on our Google Business Profile.
Questions
Common questions.
General information only, not legal advice. Every situation differs, so speak to us about yours.
When do we need to notify the CCI about a transaction?
This depends on specific asset and turnover thresholds for the parties involved, assessed against current regulations.
We assess your specific transaction to confirm whether notification is required.
What happens if we complete a transaction without required notification?
This can result in penalties and, in some circumstances, orders requiring the transaction to be unwound, making early assessment important.
We help you assess this before the transaction closes, not after.
Can exclusive distribution agreements violate competition law?
They can, depending on the specific terms and market context, particularly around resale price maintenance and market foreclosure effects.
We review agreements to identify and address this risk.
What should we do if we receive a CCI information request?
Respond carefully and promptly, since how you engage from the outset shapes how the matter proceeds.
Contact counsel before responding, even to what seems like a routine request.
Is a leniency application an option in a cartel matter?
Leniency programmes can offer reduced penalties for parties that cooperate and disclose cartel conduct, but the decision requires careful strategic assessment.
We advise on whether this is the right approach for your specific situation.
How much does this cost?
Merger notification and risk assessments are available as a fixed fee. Investigation defence is scoped based on complexity.
Fees are agreed in writing before work starts.
Related
Often needed alongside.
Competition law work often connects to these services too.
Mergers & Acquisitions
Deal structuring and diligence.
Explore →Corporate Litigation
Commercial and shareholder disputes.
Explore →White Collar Crime & Investigations
Regulatory enforcement defence.
Explore →Commercial & Corporate Law
Contracts, governance and transactions.
Explore →Free first consultation
Tell us about your competition matter.
High level is fine. We check conflicts, tell you honestly whether we can help, and what it would cost. You decide, with no pressure.
- Call+91 79819 12046
- WhatsAppMessage us on WhatsApp
- Emailinfo@sirilawllp.com
- HoursMon–Sat, 9:30 AM–7:00 PM IST. Incident line 24/7.
- Existing client?Message your named lead directly, or use the incident line for anything urgent.
Thank you. We have your enquiry.
A member of our team will be in touch within one working day. For anything urgent, call +91 79819 12046.
Visit us
Find our offices.
HITEC City, Madhapur, Hyderabad, Telangana 500081
Mon to Sat, 9:30 AM to 7:00 PM IST · Meetings by appointment · Online consultations worldwide

